CHICAGO (Sept. 07, 2009 ) —Sitting in a booth at their upscale bar and grill Bull & Bear the day Chicago White Sox pitcher Mark Buehrle threw a perfect game, the principals of Twilight Traffic Control LLC couldn’t help using the obvious metaphor.
“We’re doing more than double what our conservative estimate for weekly sales was,” said Luke Stoioff, one of Twilight’s three 28-year-old founders. “What would have been a grand slam turned into a perfect game. It’s the first time we’ve been happy about being really wrong—to call our investors and say our projections were off, and we’re paying them back in half the time.”
